海外软文推广

“通过全球各大顶级媒体的强大网络传播功能和权威的背书效果，全球各大中小企业不仅实现了信息在全球范围内的快速传播，让其产品及时完整的传递给目标群体，而且还运用了全球各大顶级媒体更好做背书，全方位的提升品牌及产品的可信度效果。”在接受采访时说道。

什么样的稿件内容适合在海外媒体网站发布？怎么上Google收录首页？区块链新闻通稿怎么发布？海外区块链发布网站有哪些套餐？海外媒体对稿件字数和图片有什么要求吗？海外英文新闻稿格式怎么写？带着这些疑问，从媒体的角度揭开答案。

什么样的稿件内容适合在海外媒体网站发布？

海外媒体发布注意事项

一、新闻时效性

国内客户在发布新闻稿时，首要考虑的问题之一是时效性。

海外通稿的操作周期相对非常短，一般12个小时就能完成全部的投放工作。这里说的全部的投放工作，指的是，从拿到客户审定好的终稿后到稿件刊登出来的时间。比如，越南新闻媒体一般上午给到稿件，当天下午给到媒体回链。

海外媒体和国内媒体的运作模式也是有些不同。海外通稿的发布流程是自动加手动，以自动为主。之所以能做到自动，是因为接受新闻通稿的媒体，相互间签署了共同的内容接受/兼容的电子协议。这份电子协议主要规定了编辑规则、免责条款、内容管理和处理流程等具体信息。基于这份电子协议，各个新闻网站得以在几乎同一时间接受、发布由统一新闻源提供的新闻。

如何让Google快速收录？怎么上Google收录首页？

二、新闻稿谷歌收录

国内新闻收录看百度，国外新闻收录看谷歌。谷歌收录和排名直接影响海外新闻稿发布的效果。稿件发出后如何让Google快速收录？怎么上Google收录首页？

1、内容稿件质量

100%原创的稿件被收录的可能性，比抄袭和修改别人文章的可能性要大很多。这种原创包括文字原创、图片原创、视频原创。高质量的图片和视频都会提升稿件质量，稿件质量越高，被谷歌收录的可能性越大。所以能不能被Google收录，取决于稿件本身质量而非媒体代理商。

2、稿件字数

被谷歌收录的最佳字数是600-800个英文单词左右，这是谷歌算法决定的。很多企业认为写得越多越好，其实无论从新闻稿阅读效果和谷歌收录效果来讲，都不是最佳的选择。写的多了，比如两千字，谷歌 Search Engine web crawler 有可能从字数判断这更像是一篇论文，而非新闻稿。大部分媒体可接受的稿件单词数量是800-1000个单词内，图片原则上是包一张，具体因不同媒体而论，有的不限字数和图片。

3、媒体权重

类似国内网易、人民网这种高权重的媒体。比如彭博社、法新社、俄塔社、雅虎、华尔街日报、路透社、美联社、阿纳多卢通讯社、日本共同社、朝日新闻、安莎社、华尔街见闻等，这类媒体能登出的文章一般都质量很高，通常是新闻热点、重大观点，有时甚至靠记者、编辑的专业能力“制造”受众关注的焦点，谷歌算法会优先抓取新闻焦点、热词，这使得权重高的媒体获得更多被抓取的机会。

三、文章底部信息

标准版：

Media Contact

Company Name:

Official Website:

Contact Person:

E-mail:

Location：

根据不同地区、不同媒体对底部信息的要求会略有区别，具体以选择的媒体套餐要求而定。

四、海外英文新闻发布模板

Included in this document are eight press release templates for various events and announcements you may want to share with the public. These templates include prompts for the following occasions:

1. New Product or Service Release

2. Fundraising Announcement

3. New Partnership

4. Company Milestone or Momentum

5. Hiring an Executive

6. Winning an Award

7. Major Customer Acquisition

8. Company Merger/Acquisition

Some of the content in each template varies based on the purpose of the announcement, while some content blocks are commonplace in most or all press releases. Replace all the bracketed content with information pertaining to your announcement.

每个模板中的某些内容根据公告的目的而有所不同，而某些内容块在大多数或所有新闻稿中都很常见。 将所有括号内的内容替换为与您的公告有关的信息。

For best practices, remember to do the following for all of your press releases.

为获得最佳实践，请记住对所有新闻稿进行以下操作。

• Start off with a concise lede – the key announcement and reason you’re releasing the statement. No need to wax poetic – remember to get straight to the point here.

• Include at least one quote from an executive or someone directly involved in the story. If another party or company is involved, try to source a quote from them as well.

• Whenever possible, break up takeaways and key points into a bulleted list.

• Keep the entire release brief, but provide a link to a product, company, or blog page for more information if you feel it would benefit the reader.

• Use the promotion plan template included in this kit to assign tasks and due dates to your team and to maximize the impact of your press release.

•从简洁的角度入手,关键声明和发布声明的原因,无需充满诗意,切记要直达主题。

•至少包括一位主管或直接参与故事的人的名言, 如果涉及另一方或公司，请尝试从他们那里获取报价。

•尽可能将要点和要点分解成项目符号列表。

•保留整个发行摘要，但如果觉得对读者有利，则提供指向产品，公司或博客页面的链接以获取更多信息。

•使用此工具包中包含的晋升计划模板为团队分配任务和截止日期，并最大限度地提高新闻稿的影响力。

New Product or Service

新产品或服务

Use this template for announcing a new service you’ll be providing or a new addition to your product line.

使用此模板可以宣布您将提供的新服务或产品系列的新功能。

[Press Release Title：8-26words]

[新闻稿标题：8-26单词]

[City, State]: [Company name] today announced [name of new product/service], a new [product/service]. [Name of new product/service] is [description of product/service] and offers a new way for [target customer type] to [benefit or features].

“[Quote from higher-up in the company about the product/service],” says [name], [title] at [company]. “[Additional quote].”

Features and benefits of [product/service] include.

• Benefit or feature #1

• Benefit or feature #2

• Benefit or feature #3

[Product/Service] will be available starting [availability date], at [price point]. For more information on [product/service], visit [URL of product page].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Fundraising

融资活动

If you’ve raised a round of fundraising, announce it with this press release template.

如果您已经进行了一轮融资，请使用此新闻稿模板进行宣布。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new round of series [letter] funding of [sum of money] at a valuation of [total valuation (if you choose to disclose)]. This round of funding was led by [name of lead investor] with participation from [name of other participating investors, if applicable].

“[Quote from investor representative about the funding],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from higher-up in the company about the funding],” says [name], [title] at [company]. “[Additional quote].”

This new round of funding will be used to [main reason of fundraising]. Specifically, the areas that the company will focus on are:

• Area of focus #1

• Area of focus #2

• Area of focus #3

[Summarize the company’s growth accomplishments to date so readers are caught up on the company’s progress].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

New Partnership

建立新伙伴关系

This release is for announcing partnerships and/or product integrations.

此版本用于宣布合作伙伴关系和/或产品集成。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new partnership with [partner/company name]. This partnership will [goal of partnership to new and existing customers].

“[Quote from higher-up in the company about the partnership],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from new representative of the partner about the partnership],” says [name], [title] at [partner company]. “[Additional quote].”

The benefits of this new partnership include.

• Benefit or feature #1

• Benefit or feature #2

• Benefit or feature #3

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new partner and its recent accomplishments, if applicable].

Momentum or Milestone

公司里程碑

[Press Release Title：8-26words]

[City, State]: [Company name] today announced [description of momentum or major milestone]. This milestone is a major move for [company name] on its mission to [main goal of company]

“[Quote from higher-up in the company about the milestone],” says [name], [title] at [company]. “[Additional quote].”

This news comes in the wake of many recent initiatives and accomplishments of the company, including:

• Initiative or accomplishment #1

• Initiative or accomplishment #2

• Initiative or accomplishment #3

[Additional quote, if desired].

To learn more about [milestone], click here [link to website page about the milestone].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Hiring an Executive

聘请高管

Announcing a new CEO, executive, C-level professional? Tell the world your good news with this template

宣布新的首席执行官，高管，C级专业人员， 使用此模板向全世界传达您的好消息

[Press Release Title：8-26words]

[City, State]: [Company name] today announced that [name of new executive] will be joining [company] as [title], effective [date of joining].

[Name] will be joining company from [former company], where [he/she] was [former title] for [length of tenure]. [Name] will be brining [his/her] experience in [area of expertise] to [company] to [goal of company or role].

Additionally, [name]’s experiences that will benefit [company] moving forward include:

• Experience 1

• Experience 2

• Experience 3

“[Quote from new executive about joining the company],” says [name]. “[Additional quote].”

“[Quote from higher-up in the company about the hiring],” says [name], [title] at [company]. “[Additional quote].”

[Additional quote, if desired].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Winning an Award

获奖

You won an award? Congrats! Use this template to publicize the great news.

你获奖了吗？ 恭喜！ 使用此模板可以宣传好消息。

[Press Release Title：8-26words]

[City, State]: On [date of award win], [award giver] named [company] the winner of [award] at [event]. The award recognizes [reason for award]. Previous winners include [name previous prestigious winners of the award, if appropriate].

“[Quote from higher-up in the company about the award],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from award giver about your company’s win, if available],” says [name], [role] at [award giver]. “[Additional quote].”

[Input additional content about the award, the ceremony where it was presented, and/or the methodology of award selection, if appropriate].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Major Customer Acquisition

大客户合作披露

Finally, you signed that household name company as an official customer. Use this template to highlight the achievement and the details.

您以正式客户的身份签署了该家喻户晓的公司。 使用此模板突出显示成就和细节。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced it has signed on with [customer name] as their [product/service name] for [function of product/service]. [Company name] is excited to partner with [new customer] to provide [benefit of product/service].

“[Quote from higher-up in the company about the new customer],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from customer about partnership],” says [name], [title] at [partner company]. “[Additional quote].”

[Additional brief overview of the deal’s details and/or benefits, if applicable].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

Merger/Acquisition

合并/收购

If you’re merging with, acquiring, or being acquired by another company, announce the news and briefly outline the details here.

如果您要与另一家公司合并，收购或被另一家公司收购，请在此处发布新闻并在此处简要概述详细信息。

[Press Release Title：8-26words]

[City, State]: [Company name] today it has [merged with/acquired/been acquired by] [company], effective [date].

“[Quote from higher-up in the company about the new merger/acquisition],” says [name], [title] at [your company]. “[Additional quote].”

“[Quote from higher-up in second company about the new merger/acquisition],” says [name], [title] at [second company]. “[Additional quote].”

For more information on how the [merger/acquisition] will affect current customers, please click here [link to further information].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Other Company]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

以上8个模板为常用仅供参考，其他行业或者内容也可以作参考。

对海外媒体不懂怎么才能把稿件发布到相对应媒体网站上呢？

海外新闻稿发布方式

1、境外社交账号自助发布（脸书、推特、Instagram、YouTube、博客等主要平台）， 境外的自媒体平台发布，跟国内的一点资讯、今日头条、新浪博客等等，这种是可以自己注册账号免费发布的，但这种是属于个人注册自行发布的内容，非媒体官方发布的，不具有一定的社会公信力、媒体权威性，如新浪官方新闻和新浪号发出媒体差距。

2、全球顶级媒体官方发布。即定向投放到某些媒体、某些领域、某些国家或区域；但和国内媒体不同，海外发稿一般都是套餐形式同时间将稿件展示在几十家甚至上百家媒体上，个别媒体是能够单独发布。